Curating Ecosystems – Innovation & Technology
How important is brand colour? Before we dive into the level of importance of choosing the right colour for your brand, let’s take a step backwards and think about our relationship with colour from our early days. As early as…
What is Branding? Branding is commonly described as a process of creating an identity for a product or service, this process involves adding layers and attributes such as a logo, creatives and even a tone of voice. It’s the process…
Pricing for Early Stage Startups. For most novice and even seasoned entrepreneurs, one of the most challenging and crucial decisions they face is the one of pricing their product This decision becomes even more crucial for those entrepreneurs just starting…
What is Growth Hacking? It’s no secret that most startups and small businesses at their infancy lack financial strength. In the fast-paced startup ecosystem, growing fast and in a sustainable manner is often the path to achieving success. Growth Hacking…
Human beings are social social beings, we thrive in a social context according to UNESCO “We have an innate, biologically-driven ability to develop and form interpersonal connections.” In the startup context this statement gains another magnitude, because most of the…
The importance of starting locally. One of the main questions and top concerns for startup founders when embarking on their entrepreneurial journey is whether or not they are in a startup-friendly country. Followed by “How important is it to start…
Welcome back! This time around you are well on your way in your startup journey and it is now time to seriously communicate your idea to the world. What is a Pitch Deck? A pitch deck is a streamlined…
The Startup Ecosystem The Startup ecosystem very simply explained is all elements that play a vital role for the creation and growth of startups. These elements are individuals, organisations and bodies that collaborate to create the support system for…
What is DEI in the First place? DEI stands for Diversity, Equity and Inclusion. As the world becomes increasingly interconnected, technology is playing a key role in expediting this interconnectedness. Diversity, equity, and inclusion often comes hand in hand…
What is considered as a Tech Startup? A tech startup is much more than a business, a tech startup has innovation at its core and leverages that technology to disrupt industries and solve real-world problems or meet a market need.…
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